Sales, Customer & Product Analytics System

An integrated analytics system for analyzing sales, customers, products, and territories, with interactive dashboards for monitoring revenue, profit, quantity, and performance over time.

An integrated analytics system for analyzing sales performance and gaining detailed insights into customers, products, and sales territories. It provides analysis of sales, profit, quantity, and discounts across customers, products, categories, territories, and financial periods. Interactive dashboards highlight top customers and products, segment and category performance, sales distribution, and profit trends over time. Data is prepared and transformed using Power Query, with a structured Data Model built to connect data and support analysis in Power BI. The system provides key metrics and reports to identify the customers, products, and territories that have the greatest impact on sales performance.